Know what your market is saying, without reading ten thousand comments.
tiktok · instagram · youtube
Your market is already talking
Around every brand there’s a running conversation: what people love, what annoys them, what they wish existed, how they compare you to the alternatives. Thousands of comments a week. Nobody was asked and nobody was paid, which makes it the most honest read on a market that exists.
Almost nobody uses it. It’s too much to read, it sits across several platforms, and most of it happens somewhere other than your own posts. So brands stay blind on the exact channel where their buyers say what they want. Verbatim reads it every week and marks what matters.
“love this bag but the strap absolutely digs in by hour six”
@packlight.kay · instagram · 3d
“same, the padding on mine wore flat within a month”
reply · instagram · 3d
“is the new strap any better? deciding between this and two others”
@tomas.runs · tiktok · 1d
Three conversations at once
Most tools watch your own mentions. The useful signal usually sits everywhere else: in your rivals’ comment sections, and in the category conversation where nobody has picked a brand yet.
- Your brand
- What people say about you, wherever they say it. Including your own accounts: your posts, the replies under them, and how your following moves week to week.
- Your competitors
- What their customers praise, complain about and ask for. Their unhappy customers are the clearest brief you will ever get.
- Your category
- The wider conversation among people who haven’t chosen anyone yet: what they want, what confuses them, what they’re comparing.
what gets read
Comments and replies, plus what’s said in the videos themselves, transcribed and analysed alongside the conversation around them.
in development: news and web context around your market, and more platforms, starting with reddit.
How it works
Give us the facts
Your brand. Your competitors. That’s everything you need to know. No keyword tuning, no query syntax, no research expertise. Verbatim works out where the conversation is and goes to find it.
It throws most of it away
A week’s gather is mostly noise: spam, off-topic clips, brands that share your name. All of it gets judged for relevance before anything is analysed, because an insight built on the wrong conversation is worse than no insight.
What survives gets read properly
The remaining conversation is grouped into themes, weighed by how many independent voices sit behind each one, and turned into findings. A passing remark never gets promoted into a trend.
You get answers, not homework
A report with the insights that matter this week, each one traceable to what real people said. It lands in your inbox before Monday’s meeting.
one real weekly run, end to end
That last number is the point. Everything before it is work you don’t have to do.
What you get every week
- What your market is talking about
- The themes moving your category, ranked by how much real evidence sits behind them. The voices are one click away.
- What your competitors’ customers say
- What people praise and complain about in rival audiences, and the gaps that leaves open for you.
- Recommendations you can defend
- Every recommendation leads with a verbatim quote. When you take it to your team, the evidence comes with you.
- What changed this week
- New themes, sentiment shifts, competitor moves, and how your own audience responded. The movement, week over week.
from a weekly report · recommendation
Lead your next drop’s messaging with all-day carry comfort
Your competitor’s customers are asking for it, and nobody in the category owns it yet.
“love this bag but the strap absolutely digs in by hour six”
grounded in 47 conversations
“If you only need to look once a week, it’s doing its job.”
the principle verbatim is built on
The work happens before you read it
Tools that show you numbers get used every day, because someone has to work out what the numbers mean. Verbatim does that work. One weekly read is enough, and the evidence is there whenever you want to go deeper.
Every insight has a source
No synthetic consumers and no black-box scores. Every insight traces back to something a real person actually said, quoted exactly as they said it.
“The comments under a brand’s videos, and under its competitors’ videos, hold better market research than most brands ever commission. Nobody reads them, because nobody can. I built the system that does.”
Verbatim runs every week on a real brand’s market today. Now I’m looking for five brands to shape it with. If that could be you, I read every request that comes through this page.
Heinrich Viljoenfounder, Verbatim
Taking five design partners this quarter
Design partner means you run Verbatim on your real market and shape what gets built. The exchange is simple:
- You get the full platform, a weekly report on your market, launch pricing locked in early, and a direct line to me.
- I ask that you actually use it, and that we talk for half an hour every two weeks about what’s working and what isn’t.
- Three months, then you decide. If it’s not earning its keep, you leave on 14 days’ notice.
Verbatim is new. You’ll hit rough edges, and your feedback decides what gets built next. Five spots. If it’s not a fit yet, you’ll hear that honestly.