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Stop listening for your name.

Your name is 0.02% of the conversation. Verbatim is built for the other 99.98%.

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Read from TikTok, Instagram, YouTube and Reddit. Comments, threads, and what people say to camera.

18,440 comments.Your name came upfour times.

Four comments named the brand.The other 18,436 are the market.

One brand’s market, counted in our own data. A tool built to find your name hears four comments and calls it low volume. It isn’t low volume. It’s the wrong question.

This is what the other 18,436 were saying.

What’s wrong with the product they own. What they’d switch for. What the creator they trust said to camera. The thread where forty people compared notes. None of it was asked for, and almost none of it says a brand’s name.

“love this bag but the strap absolutely digs in by hour six and I've tried everything”

Under a competitor's video on Instagram, three days ago.

“I've had both for a year now and the cheaper one held up better on the trail, which I did not expect”

Said to camera in a YouTube review, two days ago.

“the hip belt is the reason I'd never go back to the old one”

Under a YouTube comparison, six days ago.

“returned it twice, third one finally fit. the size chart is for a different species”

A Reddit thread, four days ago.

“does it actually fit under the seat though? every video says yes and then it doesn't”

Under an Instagram reel, two days ago. 23 replies.

“the water bottle pocket is unreachable while wearing it, why does nobody test this”

Said to camera on YouTube, last week.

“I'd pay more for a quieter zip, that's genuinely it”

Under a competitor's Instagram post, yesterday.

“bought it for the colour, kept it for the fit”

Under a creator's YouTube video, last week.

“chest strap snapped on day two. day two.”

Under an Instagram reel, five days ago.

“asked three shops and nobody could explain the sizing. ended up guessing and it's too small”

A Reddit thread with 41 replies, last week.

“which one for a 10 day trip? genuinely torn between the two”

Under a creator's TikTok, five days ago. Nobody from either brand answered.

“nobody talks about how loud the zips are. that's the whole reason I sold mine”

Said to camera on TikTok, last week.

“warranty replaced it no questions asked, which is more than I can say for the last one”

Under a creator's YouTube video, yesterday.

“mine tore at the seam after 3 months and nobody at the brand has answered”

Under the brand's own TikTok, six days ago.

“carried it 800km this summer, still going. the frame creaks but it's fine”

A Reddit trip report, three days ago.

“everyone says get the bigger one. don't. you will fill it and hate yourself”

Said to camera on TikTok, four days ago.

“the sizing video from that one creator saved me, the official guide did not”

A Reddit thread, two days ago.

“forty comments asking about torso length and not one answer”

Under your own TikTok, last week.

From all of that, Verbatim builds a working model of your market.

A model, not a feed of mentions: who the people in the conversation are, what they care about, and where you stand against your competitors. Rebuilt from what people said this week.

And every week, what changed.

Who they are.

The people in the conversation, sorted into the few kinds they turn out to be. For each one: what they want, what stops them, and the exact phrases they use.

Who’s in your marketThree profiles from this week’s conversation
The long-trip planner
41% of the conversation
Wants
One bag for ten days that doesn't punish them on day six.
Stops them
Nobody will say which size they need.
Tips them
A creator they trust naming a specific model.
which one for a 10 day tripgenuinely tornby hour six
The upgrader who got burned
32% of the conversation
Wants
Proof it holds up, from someone who owns it.
Stops them
Paid more once and the cheap one lasted longer.
Tips them
A warranty story with a happy ending.
held up betterdid not expectsold mine
The first-timer sizing blind
27% of the conversation
Wants
A straight answer on fit before they order.
Stops them
Sizing guides that assume you already know.
Tips them
One reply from the brand under the video.
nobody could explainended up guessingtoo small
What your market talks aboutSized by conversations this week
Fit and sizing412 conversationsgaining
Hip belt comfort288gaining
Durability on trail251
Rain cover88
Price vs the cheaper one197fading
Zips and noise143emerging
Capacity for long trips131
Warranty64
Colours41
Airline carry-on37emerging
Water bottle pocket29

What they talk about.

The themes in the conversation, sized by how many people raised it and tracked week to week. Open any block and the people behind it are there, quoted exactly.

Where you stand.

You against each competitor and against the category as a whole, theme by theme. Which themes they own, which you own, and the questions under your videos that nobody answered.

The face-offThis week, against your closest competitor
YouCompetitorWhole category
Share of the conversation
18%
27%
55%
Sentiment towards you
71%
64%
58%
Questions left unanswered this week
63
12
Theme they own: durability“the cheaper one held up better on the trail”
Theme you own: the hip belt“the reason I'd never go back to the old one”
Your market this weekWeek 36. Ten minutes.
↑Fit and sizing questions doubled after the two biggest creators reviewed the new range. 63 conversations asked and nobody answered.
↑Zips are the new complaint: 143 conversations, most of them under competitor reviews, and rising for the second week.
↓Rain cover complaints fell for the second week.
+New this week: airline carry-on limits, 37 conversations, most of them in one Reddit thread.
What we'd do: put a sizing answer in the first comment under every fit video, and answer the zip complaints before the competitor does. The hip belt is your strongest unprompted selling point and none of that talk is under your own videos.

And every week, what changed.

The model is rebuilt from the week’s conversation, and one page lands in your inbox: what moved and what we’d do about it. Every line links to the exact words behind it.

Then ask it anything.

An analyst that has read what your market said, and remembers it. Ask it a question, or hand it a plan and it checks the claims in it against the conversation.

We’re about to spend the Q4 budget on creator placements. Who does our audience actually listen to?

What the evidence says
  • One creator’s sizing video is cited more than your own size guide.1
  • Long-trip planners decide on comparisons, and two channels carry almost all of them.2
  • The three creators you placed with last quarter are not cited once in a buying conversation.3
My read
  • Put the budget behind the sizing video and the two comparison channels. Your audience has already told you who it trusts. Sponsoring the list you have buys reach in rooms where no one is deciding.
Not in the evidence
  • Nothing on Instagram creators in the buying conversations. That is not a verdict on them. I have no evidence either way.
1
“the sizing video from that one creator saved me, the official guide did not”
A Reddit thread. One of 27 conversations.
2
“this review sold me on it, I’d been torn for weeks”
Under a YouTube comparison. One of 19 conversations.
3
“saw the ad, went and watched the comparison instead”
Under a creator’s TikTok. One of 14 conversations.

The same market, written for whoever is in the room.

Leadership gets one page. Sales gets the objections and who they lose to. Build a report once, schedule it to go out with every update, and share it with a link that needs no login.

It goes out as your work, with Verbatim in the footer.

Weekly digest
Written for the team
8 sections9 pages
Monthly marketing review
Written for the head of marketing
6 sections7 pages
Leadership one-pager
Written for leadership
1 section2 pages
Sales: objections and competitors
Written for sales
5 sections6 pages
Content: what to make next
Written for the content team
4 sections5 pages

Goes out with every update to the marketing team. PDF attached, link inside.

Scheduled. Every update or monthly, to a recipient list you control, PDF attached.

Shared by link. Read-only, no account needed, expires when you say, one click to revoke.

Yours. Your company on every page, written for anyone you name. Every quote still traces to its source.

They hear your name. We hear the market.

Listening tools are built to find a name. In a market that rarely says it, they return nothing and call it quiet. Verbatim starts from the category.

Replies come from Heinrich, usually within a day.